The format that the challenge will focus on is short-format video content—30 seconds to 3 minutes in length— for social platforms like YouTube, with the goal of informing the public about the importance of the census, and activating them to self-respond.
The U.S. Census Bureau will be awarding a total of $50,000 for video submissions that can encourage hard to count communities to fill out the Census.
$30,000 — Grand Prize
$10,000 — Runner Up Prize
$10,000 — Student Prize
Submissions close on May 7 at 11:59pm EDT (extended deadline) with winners announced by early June.
Visit Ms. Ehler-Hansen's blog post for all of the details.